We say it. We shout it. We design and develop for it.
Attention spans continue to get shorter.
While 60 seconds used to hold our attention during an online video, then it became 15 seconds, now we are looking at 2-7 seconds before a finger may swipe ahead in the video or bail by swiping, “NEXT!”
In almost all Lovage Website advisement – we will recommend SCANNABILITY.
When prospective talent or customers hit your website – they are going to look for a moment then wheeeeeee! scroll (especially on mobile, where they can “price is right” quick scroll, FAST!).
They will stop as relevant media catches their attention.
What do you want your website visitors to see? What should pop out most?